WHY ME AND WHY NOW?

The proliferation of data, metrics, algorithms, and AI hold great promise for optimizing the
effectiveness of your marketing budget. They can also be extremely confusing and hold the potential
for devouring your budget without producing meaningful results. Knowing which tools to use, as well
as how and when to use them is as important as the tools themselves. Much like tactics and
strategy, an experienced hand that directs your resources productively can make all the difference.

It's not enough to know the systems, you need leadership that also understands people. The
combination of leadership experience and technological savvy I bring to your situation allows you to
take best advantage of data-driven insight while effectively focusing and motivating your team to
achieve meaningful results.

I cut through the clutter and get things done. I'm not afraid of making decisions, learning from the
outcomes and making the changes that reality demands. I enjoy success, and for me that means
having a clear set of goals, a defined strategy for achieving them, and the excitement of seeing
those plans brought to life and those goals reached.