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Fractional CMO for Manufacturing & Industrial B2B Companies

Marketing That Actually Connects to Revenue.

You're not selling software with a 30-day trial. Whether you make something or sell to companies that do, you're navigating 12+ month sales cycles, multiple buying committees, and technical buyers who need proof, not promises. You need someone who understands your world -- the plant floor, the distribution channels, the 18-month deals that started with a trade show conversation two years ago.

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That's not something you can fake. I spent 20 years inside manufacturing marketing. I know how to align sales and marketing when the pipeline is measured in years, not weeks.

Whether you need to launch a new product line, enter a new market, rebuild your marketing function, or finally get sales and marketing working together, I bring 20 years of manufacturing experience to help you get there.

What Do You
Want to Achieve?

Every situation has its own specific requirements, constraints and ambitions. Whether you need short term leadership or a strategic partner to guide your team forward, the form of engagement might vary but the quality and attention to detail do not.

Transform Ideas Into Results

​Typically an engagement begins with an assessment of your situation. This is a process of defining
your goals, resources, audience(s) and desired outcomes. The form of engagement might include:

marketing consulting

Marketing Strategy & Planning

This process helps you define clear priorities, sharper positioning, and focused go-to-marketing strategies that move your business forward.

Fractional

Leadership

I don't hand you a strategy and disappear. I stay embedded with your team to execute the plan. Leading campaigns, managing vendors, coaching your team, and adjusting tactics based on real results. You get accountability, not just advice.

marketing strategy

Project

Based

When you need help with a project like a website overhaul or product launch.

fractional cmo

Why Manufacturers and Industrial B2B Companies Require a Different Approach

Companies that make things -- or sell to companies that make things -- face challenges most marketing playbooks weren't built for:

 

  • Sales cycles that span 6-24 months requiring sophisticated nurturing long before a buyer is ready to talk

  • Technical decision-makers who need data, not fluff

  • Distribution and channel partner dynamics that create conflict when marketing isn't aligned

  • Products and services that require education, not emotional appeals

  • Limited marketing budgets that have to prove ROI on a timeline measured in quarters, not weeks

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Having spent two decades in manufacturing and industrial B2B marketing, I've lived these challenges from the inside. I know how to translate technical specifications into business value, enable distributors without alienating direct sales, and prove marketing ROI when deals close 18 months after the first touch.

Let's Start the Conversation

If your organization is ready to bring strategy, structure, and momentum to your marketing, let's connect. I work with manufacturers and industrial B2B companies that are growing, entering new markets, or tired of marketing that doesn't connect to revenue.

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