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Fractional CMO for Mid-Market and Enterprise Manufacturing Companies

Manufacturing Marketing is Different. I've lived it.

Manufacturing marketing is different. You're not selling software with a 30-day trial. You're navigating 12+ month sales cycles, multiple buying committees, complex technical specifications, and the challenge of marketing products that most people can't see or touch. You need someone who's been on the plant floor, understands your distribution channels, and knows how to align sales and marketing when the pipeline is measured in years, not weeks.

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Whether you need to launch a new product line, enter a new market, rebuild your marketing function, or finally get sales and marketing working together, I bring 20 years of manufacturing experience to help you get there.

What Do You
Want to Achieve?

Every situation has its own specific requirements, constraints and ambitions. Whether you need short term leadership or a strategic partner to guide your team forward, the form of engagement might vary but the quality and attention to detail do not.

Transform Ideas Into Results

​Typically an engagement begins with an assessment of your situation. This is a process of defining
your goals, resources, audience(s) and desired outcomes. The form of engagement might include:

marketing consulting

Marketing Strategy & Planning

This process helps you define clear priorities, sharper positioning, and focused go-to-marketing strategies that move your business forward.

Fractional

Leadership

I don't hand you a strategy and disappear. I stay embedded with your team to execute the plan. Leading campaigns, managing vendors, coaching your team, and adjusting tactics based on real results. You get accountability, not just advice.

marketing strategy

Project

Based

When you need help with a project like a website overhaul or product launch.

fractional cmo

Why Manufacturing
Marketing Requires a Different Approach

?

Manufacturing companies face distinct challenges:

 

  • Sales cycles that span 6-24 months requiring sophisticated nurturing

  • Technical decision-makers who need data, not fluff

  • Limited marketing budgets (typically 3-5% of revenue)

  • Complex buying committees across engineering, operations, and procurement

  • Distribution and channel partner enablement

  • Products that require education, not emotional appeals

 

Having spent two decades in packaging and manufacturing marketing, I've lived these challenges. I understand how to translate technical specifications into business value, how to enable distributors without alienating direct sales, and how to prove marketing ROI when deals close 18 months after the first touch.

Let's Start the Conversation

If your organization is ready to bring strategy, structure, and momentum to your
marketing, let’s connect. I work with teams that are growing, evolving, or looking to make their
marketing more effective while ensuring that achievement is aligned with your business goals.

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